SSBF sign 3-year sponsorship with PEAK

South Sudan Basketball Federation is thrilled to be teaming up with one of the leading basketball sports brands in the world, PEAK on a three-year deal.

The multi-year agreement includes a significant amount of apparel for all National Teams including our newly formed junior teams coming in 2024.

The deal will also include official SSBF PEAK merchandise to be sold locally in South Sudan as well as internationally online.

Luol Deng, the President of SSBF is excited to form another new partnership under his leadership where the deal also includes PEAK giving the Federation shoes to supply locally.

“I’m grateful that PEAK truly shares our vision on and off the basketball court to grow the game. This partnership is a significant milestone for South Sudan Basketball, and we appreciate the continued visibility of all the hard work invested by our players and staff.”

PEAK CEO, Xu ZhiHua is excited to team up with the current fastest growing basketball nation on the globe.

“As a leading brand in the basketball market, PEAK continues to strengthen research on technical and design of products.

PEAK sees the love for basketball and the players' fighting spirit from South Sudan National Basketball Team in this cooperation.”

“PEAK will go on as before to care about the development of basketball and collaborate with excellent teams.”

A forthcoming announcement will be shared when the official PEAK merchandise will be available for purchase.


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